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Belk, Russell. "Material Values in the Comics: A content analysis of comic books featuring themes of wealth." Journal of Consumer Research 14. (1987): 26–42.   
Added by: joachim   Last edited by: joachim 17/07/2022, 11:41
Spiggle, Susan. "Measuring Social Values: A content analysis of sunday comics and underground comix." Journal of Consumer Research 13. (1986): 100–13.   
Added by: joachim   Last edited by: joachim 14/05/2013, 12:47
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