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Santo, Avi. "Batman versus The Green Hornet: The merchandisable tv text and the paradox of licensing in the classical network era." Cinema Journal 49. (2010): 63–85.   
Added by: joachim   Last edited by: joachim 16/03/2011, 23:32
Santo, Avi. "“Is It a Camel? Is It a Turban? No, It’s The 99”: Branding islamic superheroes as authentic global cultural commodities." Television & New Media 15. (2014): 679–95.   
Added by: joachim 13/03/2015, 13:34
Santo, Avi. Selling the Silver Bullet: The lone ranger and transmedia brand licensing. Texas Film and Media Studies. Austin: Univ. of Texas Press, 2015.   
Added by: joachim   Last edited by: joachim 24/05/2018, 15:12
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