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Scolari, Carlos. "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production." International Journal of Communication 3 2009. Accessed 7Sept. 2017.   
Added by: joachim   Last edited by: joachim 07/09/2017, 12:50
WIKINDX 6.12.1 | Total resources: 14919 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Modern Language Association (MLA) | Time Zone: Europe/Berlin (+01:00)