BOBC     Bonner Online-Bibliographie zur Comicforschung

WIKINDX Resources

Santo, Avi: "Batman versus The Green Hornet. The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era." In: Cinema Journal 49.2 (2010), S. 63–85. 
Added by: joachim (16 Mar 2011 08:18:12 Europe/Berlin)   Last edited by: joachim (17 Mar 2011 00:32:43 Europe/Berlin)
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1353/cj.0.0177
BibTeX citation key: Santo2010
Email resource to friend
View all bibliographic details
Categories: General
Keywords: "Batman", "Green Hornet", Adaption, Comic-Industrie, Comic-Verfilmung, Superheld, TV, USA
Creators: Santo
Collection: Cinema Journal
Views: 15/253
Views index: 3%
Popularity index: 0.75%
This article analyzes the shifting positions and dispositions of licensers in the mid-1960s through a case study comparing the highly successful Batman (ABC, 1965–1967) TV series merchandising campaign with the struggles encountered in producing and merchandising The Green Hornet (ABC, 1966). As licensing moved in-house, licensers lost the managerial autonomy and creative authority they had previously enjoyed.
Added by: joachim  Last edited by: joachim
wikindx 5.7 ©2018 | Total resources: 11845 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB) | Database queries: 54 | DB execution: 0.24838 secs | Script execution: 0.26488 secs

PHP execution time: 0.01523 s
SQL connection time: 0.00021 s
SQL execution time: 0.24817 s
TPL rendering time: 0.00148 s
Total elapsed time: 0.26488 s
Peak memory usage: 1.7942 MB
Memory at close: 1.7430 MB