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Baker, Kaysee und Arthur A. Raney: "Equally Super? Gender-Role Stereotyping of Superheroes in Children’s Animated Programs." In: Mass Communication and Society 10.1 (2007), S. 25–41. 
Added by: joachim (14 Sep 2016 09:38:00 Europe/Berlin)   Last edited by: joachim (14 Sep 2016 09:40:15 Europe/Berlin)
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1080/15205430709337003
BibTeX citation key: Baker2007
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Categories: General
Keywords: Adaption, Animation, Empirie, Gender, Kinder- und Jugendcomics, Superheld, TV, USA
Creators: Baker, Raney
Collection: Mass Communication and Society
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Views index: 2%
Popularity index: 0.5%
This study analyzes portrayals of female and male superheroes in children’s cartoons. Specifically, this study investigated whether or not animated superheroes were portrayed in gender-role stereotypical ways. Coders analyzed 70 characters from 160 hours of recorded programming. Surprisingly, the researchers found few instances of traditional gender-role stereotyping. However, a trend toward defining “superheroics” in strictly traditional masculine terms was noted. Various media theories are used to discuss the potential effects of these portrayals.
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