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Haskins, Jack B. und Robert L. Jones: "Trends in Newspaper Reading. Comic Strips, 1949–54." In: Journalism & Mass Communication Quarterly 32.4 (1955), S. 422–433. 
Added by: joachim (23 Jul 2014 14:03:51 Europe/Berlin)   
Resource type: Journal Article
Languages: englisch
DOI: 10.1177/107769905503200403
BibTeX citation key: Haskins1955
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Categories: General
Keywords: Empirie, Rezeption, Statistik, USA, Zeitungsstrip
Creators: Haskins, Jones
Collection: Journalism & Mass Communication Quarterly
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Six years of readership research in Minneapolis since the advent of TV reveal that reading of comics in the morning paper has remained relatively stable, while in the afternoon it has declined slightly and has moved toward greater selectivity. The possible effects of smaller-sized strips also are examined.
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